In addition to the existing EMEA market, Adform clients can now easily scale performance and enjoy unprecedented transparency and efficiency across their DOOH media buys in South Africa, North America, LATAM and APAC, says the partners.

Advertisers are eager to capitalise on the prDOOH opportunity, especially with 2024's upcoming global sporting events like the Euros and Olympics. Offering the chance to target receptive audiences with contextual, meaningful and dynamic campaigns, this new tailored integration provides Adform's clients with a suite of DOOH advantages at the perfect time, the partners add.

According to the partners, Adform's sophisticated impression multiplier, combined with VIOOH's premium inventory, enables advanced targeting, metrics and real-time reporting.

Adform says that after establishing its global omni-channel division in November 2023, it continues its momentum with this extended partnership. Launching these new DOOH capabilities for its DSP, Adform can better meet advertisers' requirements for effective and data-driven measurement with improved transparency. 

Vicky Foster, VP global commercial partnerships at Adform, says, "Having been a long-time partner in EMEA, we know the game-changing results that VIOOH's inventory drives for advertisers. That's why we're excited to expand our partnership globally, offering robust performance and uncompromising transparency when advertisers need these most."

Frances McCann, global director of DSP Partnerships at VIOOH, concludes, "At VIOOH, we strive to remain at the forefront of the evolving programmatic DOOH landscape and we're pleased to extend our partnership with Adform, which helps us to stay on track to deliver this goal. prDOOH is becoming a key component in every media plan and we want advertisers across the globe to benefit from campaigns fuelled by data-rich, on-the-go, high-quality inventory to efficiently target diverse audiences."

For more information, visit www.site.adform.com.

*Image courtesy of contributor