This initiative, supported by TCL's management, reflects the brand's core philosophy.

As a leader in the Mini LED category and ranked as the number two TV brand by OMDIA, TCL says that it has always been dedicated to supporting sports entertainment. 

Following numerous international collaborations across various sports, TCL adds that it is now committed to backing the beloved national teams of both Italy and Spain.

The partnership makes TCL the official partner of all Italian national soccer teams until 2026, covering men's, women's, youth, futsal, beach soccer and e-sports. For the first time, the TCL logo will feature prominently in various stadium areas, including LED screens on the sidelines, the big screen, interview and press conference backdrops, and "Casa Azzurri," the hospitality area for the National Teams.

"A dream has finally become a reality," says Andrea Musella, TCL's country manager in Italy. "Partnering with the Italian National Football Teams underscores our determination to continue growing in the Italian market across all our consumer electronics categories. Soccer embodies a principle we hold dear: To win, you must rely on teamwork."

"It is a great satisfaction for the FIGC to inaugurate this partnership," says Gabriele Gravina, president of the Federazione Italiana Giuoco Calcio. "TCL is a world-leading company renowned for its commitment to research and development. They have shown incredible interest and passion for the Azzurri and its fans. Together, we will achieve significant goals."

Additionally, this agreement brings TCL into the group of companies sponsoring the RFEF, granting them a brand presence in the matches organised by the Spanish National Team.

"We are very proud to sit next to a giant," says Luis Rubiales, president of the RFEF.

Rubiales has thanked TCL for having chosen the National Team and the Federation for an agreement for which "they are all joy."

"TCL is a company in which we can look to in order to seek the leadership for which we always fight," says the president of the federation. "If we always want to be with the best, I know that they have the same way of thinking, so we thank them for having noticed us; it is a pride and we will try to live up to it."

"TCL aims to become the leading consumer electronics brand in Spain in the coming years; therefore, commitment, teamwork and leadership are the core values of the company, and these values are perfectly represented by the Spanish Football Federation," says Alex Ma, TCL Spain and Portugal's country manager. 

"We are certainly very excited to join this great family. We recognise the power of sport and the spirit of unity and greatness that La Roja inspires in its fans and, likewise, our brand works to achieve the same feelings through our technology," adds Ma.

"TCL's new role as an official sponsor of the National Football Team is part of our strategic commitment to support sport and contribute to inspiring greatness in society.  We are committed to the world of sport, providing the institution with the most innovative technology. And both soccer and technology share a common goal: We aspire to empower people to achieve greatness through connectivity between all of them," concludes Oscar Gracia, sales director of Iberia Consumer Electronics.

For more information, visit www.tcl.com. You can also follow TCL on Facebook, X, or on Instagram.

*Image courtesy of contributor