According to FNB data, on Mother's Day its customers spent approximately R50-million compared to R38.8-million weekly average.

This is what South African consumers spent for Mother's and Father’s Day:
When comparing spending over the week leading up to Father's Day and Mother's Day over the last three years, the below trends are noticed: 
  • Biltong spend is 22% higher for Father's Day than for Mother's Day, increasing from Friday sharply for Father's Day and levelling off on Friday for Mother's Day.
  • Chocolate spend has a sharper increase for Mother's Day than for Father's Day yearly and a higher increase for Mother's Day this year compared to previous years.
  • Spend on chocolates for Mother's Day is 25% higher than for Father's Day.
  • Flowers spend is 86% higher for Mother's Day week than Father's Day week.
  • Gifts spend increases uniformly over the week, although 2023 showed a smaller increase for Father's Day.
  • Jewellers spend shows a sharper increase for Mother's Day than for Father's Day every year, with Mother's Day spend being 30% higher than Father's Day spend.
  • Nail and beauty salon spend is 20% higher in the week leading up to Mother's Day. 
  • Spend at Spa and wellness is 11% higher for Mother's Day, with an increase in spend concentrated near the weekend.
  • Winery spend is more pronounced for Father's Day, with 2023 being an especially popular Father's Day gifting choice at 63% higher than what we saw for Mother's Day.
  • Restaurant spend increases over the weekend for both Mother's Day and Father’s Day.
Our card activity indicates that Mother's and Father's Day holidays are important to many customers.

The transaction volumes we are seeing indicate the safety and convenience of our payment solutions with contactless payments accounting for over 50% of all card payments.

For more information, visit www.fnb.co.za. 

*Image courtesy of Canva