This audience offering allows brands to achieve targeting agility and visibility, which has traditionally been difficult and complex to manage, says Flow. 

Flow Data says it has teamed up with leading consumer networks — Hellopeter, SnapnSave and ooba Home Loans — to provide brands with the unique ability to create richly layered custom audience segments.

According to Flow, creating a first-party data marketplace is an intelligent, data-driven move that allows Flow to deliver hyper-targeted audiences based on actual consumer spend and behaviour, enabling brands to get closer to their ideal audience. 

"Our platform empowers big brands, agencies and network businesses to access high-intent buyers and revolutionise their first-party data strategy without doing any of the heavy lifting," says Daniel Levy, co-founder and CEO of Flow.

According to AdRoll research, the average Click Through Rate for retargeted ads aimed at first-party data audiences is 10 times higher than regular social media ads. META also states that conversion rates increase by more than 50% when using custom audiences and first-party data.

Flow Data and its partners are enabling brands and agencies to invest in readily available, POPIA-compliant first-party data solutions, says the company. Better first-party data is more likely to lead to quality results and high-end marketing outputs. 

The Hellopeter Advantage: Convert Review Readers Into Buyers

A total of 53% of consumers purchase within a week of reading positive reviews, according to Power Reviews' research, while according to Hosting Tribunal research, 72% of consumers won't take action until they read reviews. 

"Hellopeter is regarded as one of the authorities on South African consumer reviews, so teaming up with them brings clout to what customers are looking for and allows brands to turn rave reviews into revenue," says Gil Sperling, co-founder and CEO of Flow. 

"Through Hellopeter, brands can reach review readers by industry and by the timeline of their review engagement. This means accessing an audience at the height of their consideration cycle when they are actively partaking in comparison shopping and reading reviews," adds Sperling. 

Tap Into South African Shopper Insights Through SnapnSave 

Flow Data says that its collaboration with SnapnSave allows brands to access a hyper-targeted audience of South African retail shoppers. 

"With a database of over two million shopper members and a new member joining every 26 seconds, this collaboration offers plenty of insights," says Sperling. "Forty million till slips with cashback have been processed, so this is high-value data that sheds light on shopper audiences based on where, when and what they are buying, across all retailers."

According to the company, this collaboration highlights multiple, trackable touchpoints for consumers and real-time purchasing data, which also makes for better results when matching data on social media platforms to reach qualified buyers. 

Reach More Property Buyers with ooba Home Loans

Flow's partnership with ooba Home Loans allows property developers to precisely retarget their listings to people who are in the bond approval process, bond-approved and active home buyers, says Flow.

Developers can enhance their advertising efforts and automatically advertise their listings across Instagram and Facebook, reaching a high-intent audience precisely where they spend their time. In addition, powerful retargeting capabilities enable companies to leverage their own audience like never before, adds the company. 

Data Solutions that Boost Return On Ad Spend

According to Flow, through these partnerships, it provides a bespoke, campaign-specific audience segment that can be used to reach a brand's marketing objectives by implementing data into existing strategies or carrying out this process on a brand's behalf.

In addition, DigsConnect — a major student accommodation marketplace with over 100,000 users — will soon join the Flow platform, creating a hyper-targeted opportunity for brands to reach students and young adults, says the company.

Flow says that it has developed an online audience calculator tool to provide marketers with a way to build their ideal audience and get insight into the estimated reach, cost and other performance metrics.

According to Flow, underpinned by its audience network, the audience calculator uses metrics like demography, geography, buyer insights and price points to ensure brands can identify unique, hyper-targeted audiences for high-intent buyers. 

Individuals are encouraged by Flow to check out the calculator here.

"We seek to bring people and content together responsibly to ensure meaningful connections and a boost to the bottom line for brands," Sperling concludes. 

For more information on Flow, visit www.flowliving.com. You can also follow Flow on Facebook, LinkedIn, or on Instagram. 

*Image courtesy of contributor