Choosing the right marketing strategy for your brand or business can be a challenge, so something that can make the process of deciding so much easier is knowing exactly who your target audience is.
We've put together a guide breaking down the differences between mass marketing and niche marketing to help you decide what is the best option for you!
Read on as media update's Saads Abrahams goes through niche marketing versus mass marketing.
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*Image courtesy of Canva
**Information sourced from The Niche Guru and GeeksforGeeks.