According to Netstar, the refreshed brand identity affirms its uncompromising commitment to technological advancement and its customer-centric approach, perfectly aligning with the needs of a digital-first world. 

Netstar says that its new brand identity blends fresh, modern aesthetics with minimalist design, encapsulating the company's AI-enabled vision for the future. The updated brand expression, featuring a sleek and confident design, reflects its position as a progressive technology leader in vehicle tracking and fleet services.

According to the brand, its refresh is a visual update and a strategic move to enhance brand recall and recognition across all platforms.

"Central to the rebranding is Netstar's new tagline, 'Simpler, safer and smarter' — three words that mean so much to us across the Altron Group," says Marisa Jansen van Vuuren, group executive of marketing for the Altron Group.

"Netstar has been making South African roads safer through simpler, smarter solutions since 1994, and we plan to do that for the next 30 years and beyond. The new messaging resonates deeply with the company's mission to protect not just vehicles but the priceless memories and peace of mind they represent for their customers," adds Jansen van Vuuren. 

"Whether safeguarding a family's treasured moments or leveraging big data to protect endangered species, Netstar is committed to delivering more than just tracking and fleet services — it offers security and assurance in every aspect of its work," Jansen van Vuuren says.

Netstar says that the refreshed brand identity features a logo design that is adaptable yet instantly recognisable, ensuring consistency across all media. The colour palette includes a cool set of blue-infused colours symbolising trust, security and efficiency, complemented by secondary hues for design flexibility. 

According to the brand, the Ubuntu font has been selected for its modern and accessible nature, ensuring consistency and scalability across various platforms. Additionally, the Omnipin integrates the concept of location and omni-channel technology, reinforcing Netstar's innovative edge. The visual expression of South African heritage reflected throughout the brand's imagery and design elements, capturing the essence and diversity of the communities they serve.

Netstar says that its photography and imagery focus on real-life scenarios and proudly South African landscapes, capturing the essence of the communities it serves. Vibrant, bold and authentic images highlight the diversity and optimism inherent in the brand's ethos.

Grant Fraser, Netstar's group managing director, says, "We are excited to introduce our refreshed brand identity to the South African market. This initiative reflects our commitment to transforming today into a simpler, safer and smarter tomorrow."

"As we celebrate our 30th anniversary, we look forward to strengthening our connection with our customers and stakeholders, continuing to offer them a brand experience that is both modern and trustworthy," adds Fraser. 

Netstar concludes that the brand refresh will be rolled out across all touchpoints, including its digital platforms, marketing collateral and customer communications through the months of June and July. 

For more information, visit www.netstar.co.za. You can also follow Netstar on Facebook, LinkedIn, or on X.

*Image courtesy of Facebook