According to WOO, six of the new members are from the APAC region, five from Europe, two are from the United States and  one is from MENA and one from Africa.

The Remat Al-Riyadh Development Company is WOO's first member from Saudi Arabia, while the increased interest from Asia reflects the dynamic growth of Out-of-Home (OOH) in that region. 

Eight of the new members are national media owners, five are OOH service providers / suppliers, and there is one global media agency and one national OOH association, says WOO.

The countries represented include:

  • the United Kingdom
  • the United States
  • France
  • Japan
  • Switzerland
  • Pakistan
  • Indonesia
  • New Zealand
  • Republic of Korea
  • Saudi Arabia
  • South Africa
  • Azerbaijan, and
  • Finland.

The new members comprise:

  1. Billups — global media agency, United States
  2. Kakao Mobility Corp — national media owner, Republic of Korea 
  3. Goldbach Neo — national media owner, Switzerland
  4. Jeki — OOH service provider / supplier, Japan
  5. BillboardPlanet — OOH service provider / supplier
  6. Pixei Group — national media owner, Indonesia
  7. Go Media — national media owner, New Zealand
  8. Trueform — OOH service provider / supplier, United Kingdom
  9. What the Shop — OOH service provider / supplier, France
  10. Outshine — national media owner, Finland
  11. Purl.app — OOH service provider / supplier, United Kingdom
  12. FOMA — national association, Pakistan
  13. Remat Al-Riyadh — national media owner, Saudi Arabia
  14. Music Now — national media owner, South Africa, and
  15. Times Consulting — national media owner, Azerbaijan.

WOO's chief operating officer Mark Flys concludes, "With the pace of change in Out-of-Home accelerating every year, WOO is now providing the perfect forum for all sectors of the industry to come together to learn from each other and develop the medium even further."

For more information, visit www.worldooh.org or contact richard@worldooh.org.

*Image courtesy of contributor