In a world increasingly dominated by Western beauty standards, promoted through pop culture and the global beauty industry, 'Decolonizing Beauty' seeks to challenge narrow perceptions and showcase the multifaceted historic beauty traditions in Africa's diverse cultures, says Zikora. 

The campaign will utilise a multi-platform approach to reach a broad audience of English and French speakers around the world, says the company.

According to Zikora, throughout the remainder of 2024, a series of initiatives from the campaign will be announced. 

These initiatives include: 

Crowns of Coils: An Ode to African Hair 

A social media challenge designed to encourage content creators to appreciate African hairstyles and inspire their audiences. This initiative will be announced in July. 

Roots on Reels: Showcasing African Beauty Through Film  

A smartphone short film contest for African filmmakers to present cinematic portrayals of beauty customs practiced in their communities. This initiative will be announced in August.

Motherland Beauty: A Poetic Exploration of Traditional African Beauty 

A poetry contest for African poets to express the essence of African beauty through the power of words. This initiative will be announced in September.

African Beauty in Focus: A Photojournalism Project

A call for African photojournalists to capture the essence of traditional African beauty practices through their lens. This initiative will be announced in October.

Hairitage in Motion: A Live Celebration of African Hairstyles 

A live hair show and performance arts presentation showcasing the artistry and diversity of African hairstyles. This initiative will be announced in December. 

Individuals are encouraged to follow the campaign using the company's hashtag #DecolonizingBeautyZikora.

For more information, visit www.zikoramedia.com. You can also follow Zikora Media & Arts on Facebook, LinkedIn, X, or on Instagram. 

*Image courtesy of Facebook