Throughout the video series, LG says that it will showcase those sometimes unnoticed loving moments experienced in the home.

This is while also shining a subtle light on how its products enhance its customers' everyday lives through the brand's technology by chasing their vicarious football dreams or simply following their favourite teams in 4K clarity. 

According to LG, a key highlight of the campaign is the immersive family viewing experience provided by LG's OLED screens. LG OLED screens transform viewing into an experience of resplendent immersion, bringing families closer together.

Additionally, the campaign will showcase the convenience of LG's WebOS, a smart platform that offers access to a wide range of entertainment options and smart home features. LG says that its intuitive WebOS interface also means receiving personalised sports updates and tailored content recommendations, making family time entertainment effortless and enjoyable.

According to LG, its InstaView knock-knock feature is another standout in the campaign, perfect for revealing those sometimes-hidden signs of love. This technology, available on LG's latest refrigerators and ovens, allows users to see inside with a knock, making meal preparation more interactive and fun.

"We are excited to introduce 'Get More Care' as our new brand campaign," said Hyoung Sub Ji, managing director of LG Electronics West African Operations. "Through these heartwarming short films, we aim to show how our products make everyday moments more special and meaningful. At LG, we believe that technology should enhance the way we care for each other, and this campaign perfectly encapsulates LG's 'Life's Good' vision."

LG says that its commitment to human-centered innovation and user-centric design is at the forefront of this campaign, demonstrating how the company's products contribute to a more connected and caring lifestyle. By showcasing the practical benefits and emotional value of LG's technology, 'Get More Care' aims to resonate with families across the region.

The four-episode 'Get More Care' video campaign showcases fun and touching stories in the home, and ties in effortlessly with LG's brand direction and visual identity while maintaining and reiterating the brand's core values of 'Uncompromised Customer Experience,' 'Human-centered Innovation' and 'Warmth to Power a Smile,' concludes LG.  

For more information, visit  www.lg.com. You can also follow LG Electronics on Facebook, X, or on Instagram. 

*Image courtesy of Canva