NikNaks has announced that it has launched a new 'Cheesy Kota' flavour, which aims to pay homage to one of South Africa's most beloved street foods, the kota. The brand has accompanied the launch with a celebration comprising activations and partnerships.
NikNaks says that as a brand deeply rooted in kasi life, it has always been at the forefront of representing township culture through innovative products and initiatives.
"From introducing the iconic R1 packet that made the snack accessible to all to this latest flavour innovation, NikNaks continues to stay true to its commitment of being '100% kasi flavour'," the brand says.
"The 'Cheesy Kota' flavour is more than just a new snack; it's a celebration of the vibrant tastes and experiences that make our township communities so unique and special," says Diyaana Allie, marketing manager of NikNaks.
"While other snacks might try to imitate, NikNaks stands apart with our genuine commitment to authentically representing townships all around Mzansi," adds Allie.
To celebrate the launch, NikNaks says that it has organised a series of activations and partnerships that aim to bring the 'Cheesy Kota' flavour to life. The brand has partnered with artist Maglera Doe Boy to produce a short film, which is set to air on:
- Meta,
- YouTube, and
- at taxi ranks nationwide.
NikNaks adds that on Saturday, 20 July, it hosted an event at the PDL Lifestyle venue, which allowed consumers to be among the first to sample the new snack while enjoying an exclusive 30-minute performance by Maglera.
"This flavour isn't just about tasting good; it's about capturing the energy, the spirit and the sense of community that makes kasi life so vibrant," concludes Diyaana. "We're excited to share this authentic piece of our culture with snack lovers everywhere."
For more information, visit www.simba.co.za. You can also follow NikNaks on Facebook.
*Image courtesy of contributor