Sasol says that it launched its Sasol Rewards Loyalty Programme in April 2022 and it is currently sitting at just over 1.8 million Sasol Rewards members and was voted Best Newcomer Loyalty Programme at the South African Loyalty Awards in 2023. 

The new campaign is Sasol's first television commercial since 2019 and it highlights the role of Sasol Rewards in the brand's evolution. The campaign continues Sasol's tradition of showcasing optimistic and authentic South African storytelling that observes the country's spirit, diversity, unity and humour, says Sasol. 

According to Sasol, the campaign features one of Sasol Reward's newly appointed brand ambassadors, a well-known musician and businessman, Big Zulu (Siyabonga Nene). The campaign is building on a heritage of award-winning TV campaigns such as: 

  • 'Sasol Super 100'
  • 'Pumping up your Performance', and
  • ama glug-glug'.

The simplicity of the programme and ease of transacting enables Sasol Rewards members to earn 30 points per litre when filling-up at participating Sasol fuel stations and earn one point for every R2 spent at participating Sasol Delight stores on select products, says the fuel provider. 

Individuals can earn points faster by clubbing points together with family and friends through the innovative Rewards Shared Account. Members can spend their points on fuel, at the Sasol Delight stores and through our partners Netflorist and NuMetro. The new positioning for the campaign captures the essence of the programme: 'Sasol Rewards, where your spend pays you back', says Sasol.

To make it even easier for members to unlock the full potential of fuel savings and rewards, Sasol says that it has launched the Sasol Rewards App, available on Android and iOS, putting a digital rewards card at the member's fingertips.

According to Sasol, members can also:

  • quickly locate the nearest Sasol fuel stations
  •  view their transactions in real-time
  • check the latest promotions and
  • see the rand value of their fuel rewards points.

"Through an amazing collaboration of multiple agencies bringing together incredible minds, the heart of the story and concept of the Sasol Rewards programme — earn while you spend — has been brought to life," says Zanele Hadebe, vice-president for energy strategic marketing at Sasol.

Sasol says that it is also partnering with South African brand ambassadors, from artists to small business entrepreneurs and travel influencers, to show how "your spend pays you back" with Sasol Rewards, giving people access to instant money that helps to keep them moving. 

Sasol concludes that this new campaign is set to improve its brand equity and reposition its brand to showcase Sasol's role, not just in fuel, but for:

  • individuals
  • cars
  • businesses, and
  • the rest of the country.

Individuals are encouraged to view the new Sasol Rewards television commercial here.  

For more information, visit www.sasolrewards.co.za. You can also follow Sasol on Facebook, LinkedIn, X, Instagram, or on TikTok. 

*Image courtesy of contributor