Who doesn't love a good game? Ever since the dawn of time, the power of play has motivated people to take on challenges and chase rewards — and to keep on playing until they 'win', says the IMC.
In today's digital world, where marketers are constantly competing for consumer engagement and attention spans are fleeting, businesses are turning to creative ways to captivate customers, according to the event.
As an innovative strategy that integrates game mechanics and applies game design thinking to untraditional environments and industries, gamification is just one of the highly relevant topics to be covered at the 2024 Nedbank IMC, the event adds.
Through a blend of technology and consumer psychology, using games to tap into people's innate desire for fun, rewards and achievements can drive customer attention, retention and engagement to new heights for businesses and brands, the IMC says.
As an integral part of the media landscape, the number of gamers worldwide is expected to reach 3.6 billion in 2025 (Newzoo Gaming Report 2023).
Already larger than the TV and music industries combined, the opportunity in the gaming space is proving to be fertile ground for building deeper connections and affinity with vast audiences across different generations, fostering brand loyalty within new global, digital communities, says the event.
Glenn Gillis, CEO and co-founder of Sea Monster, says, "Gamification is substantially more than a buzzword; it is a significant force that can transform businesses through the power of encouraging desired actions."
"With varied formats and endless interactive possibilities, gamification is taking the driving seat across many industries, from marketing to education and social change programmes," Gillis adds.
The IMC says that Glenn's expertise in technology, animation and storytelling gives him a deep understanding of how gamification can build businesses and motivate and empower users.
Along with his Sea Monster team, Glenn has delivered more than 150 games, as well as apps, AR and VR solutions — all carefully crafted to drive specific business goals and social outcomes.
Individuals are encouraged to see the activation here, as well as to book their seat for the event on Thursday, 19 September.
The Nedbank IMC will be held at the Focus Rooms, Modderfontein Johannesburg. According to the event, in-person tickets are sold out and individuals are encouraged to join the waiting list for in-person ticket upgrades should any become available.
Virtual tickets are priced at R1 499 (excluding VAT), concludes the event.
For more information, visit www.imcconference.com. You can also follow the Nedbank IMC on Facebook, LinkedIn, X, or on Instagram.
*Image courtesy of contributor