As the official hydration partner of SuperSport Schools, SuperC Energy Drink says that it will be featured prominently at sports matches and festivals across the country. This will include SuperSport Schools' coverage of sporting events covering all age groups and skill levels, live and on-demand — at no cost to viewers. 

Through this partnership, SuperC Energy Drink and SuperSport Schools will work together to raise awareness of the importance of proper hydration and nutrition in sports, ensuring that young athletes have the support they need to reach their full potential, says SuperC.

Kelvin Watt, CEO of SuperSport Schools, says, "Proper hydration is essential for young athletes to perform at their best. SuperC Energy Drink aligns perfectly with our goal to provide high-quality support to student-athletes. We are excited to introduce SuperC Energy Drink as a refreshing and energising choice at our events and sporting festivals."

A brand with over 40 years of history, SuperC says that it originally made its mark as the "original energy sweet" in South Africa. In 2024, it launched SuperC Energy Drink — a glucose drink packed with Vitamin C and Zinc to energise and boost immunity.

What sets SuperC Energy apart from traditional energy drinks is its caffeine-free, glucose-based formula that helps to provides energy for all sports enthusiasts, says the company.

Kershnee Kallee, portfolio manager: energy and functional brands at BevCo, says, "We're thrilled to partner with SuperSport Schools to provide young athletes with a delicious hydration solution. Together, we aim to enhance their sporting experience while promoting active lifestyles."

SuperC Energy Drink says that its partnership with SuperSport Schools is currently focussed on building brand awareness and providing product samples at four to five schools per month. As the relationship develops, both brands plan to explore additional avenues for collaboration, further driving their shared commitment to the development and success of young athletes.

Paul Wepener, chief growth officer of The Beverage Company, says, "At The Beverage Company, we understand the importance of a balanced lifestyle. Through this partnership, we aim to inspire students to lead fuller lifestyles. By combining education, sports and community engagement, we believe we can make a significant impact on their well-being."

By combining SuperC's strong heritage and nutritional benefits with SuperSport Schools' expansive platform, this partnership is set to inspire the next generation of sports stars to stay energised, focussed and hydrated — on and off the field, concludes SuperC. 

For more information, visit www.premierfmcg.com. You can also follow SuperC on Facebook, X, or on Instagram.

*Image courtesy of contributor