Smollan, a leading global retail specialist representing some of the world's best-loved brands, has acquired a majority stake in Send Me a Sample Limited. Founded in 2018, Send Me a Sample has rapidly expanded as a proprietary technology business creating sustainable personal brand experiences for the way people live and shop today.
Send Me a Sample has been built around a unique application that enables people to request, try and buy a product or service, according to Smoallan.
It is a solution that provides an end-to-end activation from media reach to purchase conversion. In turn, this is affording brands the opportunity to access measurable and effective product trials with the added benefit of capturing first-party data, says Smollan.
Smollan, operational in 62 countries globally, with a footprint of over 75 000 passionate people representing their clients' brands, unlocks growth to help their clients win at the point of purchase.
Since its establishment in South Africa in 1931, Smollan says that it has built a reputation for excellence in translating strategies into effective retail execution across various channels and categories.
The company says that it is committed to fostering growth and driving positive change through a purposeful, diverse, inclusive and sustainable business approach.
According to the company, the acquisition allows both Smollan and Send Me a Sample to share their solutions and resources to deliver solutions for their clients and deliver sustainable business growth. Send Me a Sample will benefit from Smollan's vast global customer base, data marketing insights and advanced retail technologies to enhance business operations.
Concurrently, Smollan says that it will tap into Send Me a Samples' niche market expertise in managing a performance-driven customer acquisition tool that understands the value of consumer purchase conversion.
Jeanette Hern, Smollan's chief corporate development officer, says, "We are delighted to be partnering with an organisation that is disrupting the sampling market through technology. By sharing our capabilities and thought leadership, we aim to deliver world-class solutions that enable brands to swiftly adapt to evolving consumer demands and behaviours."
Send Me a Sample's founder, Will Glynn-Jones, says, "The partnership between Smollan and Send Me a Sample offers an obvious and powerful synergy. We’re incredibly excited to grow Send Me a Sample's global footprint and client reach, whilst providing valuable innovation and new solutions to the Smollan Group."
Smollan concludes that its years of experience in helping client's win at the point of purchase, and Send Me a Sample's ability to mainstream sampling, affords both companies the opportunity to deliver increased scale, innovation and efficiency.
For more information, visit www.smollan.com. You can also follow Smollan on LinkedIn or on Instagram.
*Image courtesy of contributor