Disney has announced that it is celebrating its Disney princess 'Create Your World' campaign. According to the company, Disney princesses have inspired women and girls to be true to their hearts, as well as to dig a little deeper and see how far they'll go, for generations.
As Disney celebrates Princess Week (Sunday, 25 August to Saturday, 31 August), fans can also look forward to the recently launched multi-year campaign called 'Create Your World', adds Disney.
According to the company, the new campaign will feature theatrical and streaming content, new music cover releases, consumer products, and more to encourage fans of all ages, everywhere, to discover their own brand of Princess magic that lies within them.
Through the stories of beloved Disney princess characters and their iconic adventures, 'Create Your World' aims to celebrate that every girl can go beyond dreaming big to doing big things, the company says.
The 'Create Your World' is a multi-faceted campaign about giving girls today the opportunity and tools to use their imaginations, try new things and believe in themselves while not forgetting the fun and magic that Disney princesses bring to every part of life.
Disney says that the campaign kicked off in July with a new brand spot released called 'The Magic Within'. This spot, according to the company, encourages girls and parents alike to be inspired by the limitless possibilities of their imagination and — like their favorite princess character — go out into the world and shape their own reality.
In addition to the brand spot, Disney has announced an ongoing collaboration with musical artists in a variety of genres to reimagine timeless Disney Princess songs, including Almost There from Grammy® award-winning artist Coco Jones.
According to the company, this modern rendition of the track celebrates the 15th anniversary of the fan-favorite film The Princess and the Frog (2009).
The company adds that this new take on Princess Tiana's anthem highlighting her determination to achieve her dreams showcases how, even today, princess music and stories continue to inspire artists to create their world.
This campaign will celebrate the milestone anniversaries of cherished films such as Cinderella (1950), The Little Mermaid (1989), Pocahontas (1995) and more, as these stories continue to inspire and entertain generations of fans as a part of their enduring storytelling legacy.
Disney says that to continue the stories of these enchanting Disney princesses, this campaign will also provide an opportunity for fans to enjoy new upcoming content from Disney Entertainment at home and on the big screen, including Moana 2 releasing in theatres in November.
Throughout the campaign, new and exclusive consumer products will be available for fans to bring home. Consumers can also expect to find Disney Princess products focusing on world-building and role play, from licensees like Mattel and Lego, the company says.
To further extend the 'Create Your World' campaign, Disney Publishing will be rolling out several new princess-themed titles that readers of all ages can enjoy, including Rapunzel: Paintbrush Pals, a global release that explores Rapunzel's creativity and the inspiration behind some of the murals in her tower.
The company concludes that young readers can also see their favorite princesses in the new Little Golden Books from Random House Children's, such as the Leading Ladies! Little Golden Book, where all thirteen princesses take center stage.
For more information, visit www.thewaltdisneycompany.com. You can also follow Disney on Facebook
*Image courtesy of contributor