The video follows Lenny (Themba Robin) and Boetie (Andre Oberholzer) on a mission to deliver care packages filled with beloved South African products to our athletes. 

After countless attempts to devise a plan to bring South Africa's best to its very best in a country far away, Lennie is about to give up — until Boetie suggests using SPAR2U. SPAR says that with SPAR2U's help, their plans finally take off. 

While SPAR says that it doesn't deliver internationally, the brand has a long history of proudly supporting South African athletes and South Africans everywhere. In this comedic twist, the "SPAR2U guy" steps in to ensure the mission is a success.

'Paris Impossible' is a tribute to international sporting events and the grit and determination of our stellar athletes, all with a distinctly local flavour, says The SPAR Group.

South African expats and those on extended stays away always miss South African products, so SPAR wanted to get some to them — a taste from home delivered by SPAR2U. The video aims to capture hearts and laughs across the nation, while encouraging South Africans to rally behind our Paralympians with the same enthusiasm they showed during the games a few weeks ago, says SPAR.

According to SPAR, the video not only spotlights South African humour but also celebrates the spirit and resilience of South African people and its world-renowned 'can-do' attitude.

The SPAR Group says that it continues its unwavering commitment to supporting South African athletes, particularly female athletes through the sponsorship of South African netball, and female runners, many of whom will be returning from the games to compete in the SPAR Women's Race in Johannesburg on Sunday, 6 October.

SPAR concludes by encouraging people to join SPAR in cheering on South African Paralympians and celebrating their success — or be like Lenny and Boetie and discover the magic of SPAR2U for yourself.

For more information, visit www.spar.co.za. You can also follow the SPAR Group on Facebook.

*Image courtesy of contributor