Burbidge, who has been one of the most popular speakers at recent WOO Global Congresses according to audience feedback, is a creative consultant specialising in the intersection of creativity and technology, a key issue in digital OOH especially, says WOO.

According to WOO, Burbidge will suggest that creative is critical, the next most important element in a campaign to sheer brand size, adding effectiveness and profitability. But not all OOH creative is created equal. Burbidge will outline the science and practical tips required to create effective campaigns.

WOO CMO Richard Saturley, says, "Dino has brought an added dimension to our Global Congresses, most recently in Hong Kong, and we're delighted to welcome him to our regional Europe Forum. We all recognise that creative is important but it's notoriously difficult to pin down. Dino will do just that with his unique combination of creative coalface experience and understanding of the behavioural science in Out-of-Home." 

WOO concludes Ströer co-CEO, Christian Schmalzl has already been announced as the Milan Forum's first keynote speaker and more speakers will be revealed in the coming weeks.

For further information, visit www.worldooh.org or contact Richard Saturley at richard@worldooh.org.

*Image courtesy of contributor