The world of marketing is always growing, and the way we market has also changed. Using A-list celebs to promote your brand has faded away, and now people want real everyday people or influencers who they trust. But which is the best for your social media marketing strategy? Read on to find out more about User-Generated Content (UGC) creators and influencers.
People on social media want to connect with each other in a real and authentic way.
This means that marketers need to find new angles to connect with their audiences in a real and authentic way.
This is where influencers and UGC creators come in — but you need to find out which one is the best avenue for your brand. Are you looking to control the narrative and ensure that nothing negative is said? Or do you want a genuine and authentic opinion?
Read on as Saads Abrahams from media update breaks down influencer marketing versus UGC marketing.
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*Image courtesy of Canva
**Information sourced from MightyScout and Future of Marketing