In the commercial, the Kia Sonet drives through the streets of Johannesburg. The voiceover in the commercial then declares, "You don't have to be a trailblazer to drive the new Kia Sonet ..."

As the commercial concludes, the voiceover delivers the line, "But you can be." And, with that, the viewer is introduced to Papama Mtwisha, the visionary behind the iconic brands Africa Your Time Is Now (AYTIN) and Butter Pudding, says OFYT and Kia. 

It's an invitation to every viewer, a call to action that resonates with those ready to embrace their own journey of excellence, says the duo.

According to the duo, Mtwisha's inclusion in this campaign is no coincidence. AYTIN, her renowned brand, embodies Africa's vibrancy, potential and cultural power. 

Mtwisha has an unmatched career spanning two decades and has become synonymous with innovation in fashion, styling and cultural entrepreneurship. Her work is a testament to Africa's growing influence on the global stage, making her the perfect ambassador for the Kia Sonet, says OFYT and Kia.

According to the duo, this commercial celebrates Kia's commitment to progress and the belief that movement inspires ideas. It's about making choices that take us further, choosing a future that offers more and starting with a vehicle engineered to exceed expectations.

OFYT and Kia conclude that they proudly present 'The Best Just Got Better' and invite people to experience the campaign across all major platforms. This is more than an ad; it's a declaration of the bold, the inspired and the uncompromising.

For more information, visit www.ofyt.co.za. You can also follow OFYT on Instagram. 

*Image courtesy of contributor