The Legacy Lifestyle rewards programme brings together 250 partners in travel, hospitality, entertainment, retail and dining, and has a membership base of over 1.2 million.
The South African Loyalty Awards is an industry-focussed platform that celebrates loyalty excellence and innovation from the country's best loyalty programmes.
Legacy Lifestyle says that it has consistently offered unique member benefits, exclusive rewards, a seamless user experience, unparalleled flexibility and significant value across various categories.
As a customer-centric brand, Legacy Lifestyle is dedicated to increasing member value through strong partnerships and effective communication campaigns. Moving forward, the brand adds that it will continue to refine its value propositions while staying responsive to emerging trends. This is ensuring that through innovation, Legacy Lifestyle empowers its members to live their best possible lifestyle.
By understanding member preferences, analysing their behaviour, and using a targeted multi-channel approach, Legacy Lifestyle says that it has successfully enhanced the value it offers to members — making it easier for them to travel more frequently and integrate leisure activities into their everyday lives. The programme boasts a 47% increase in redemption rates (versus 2023 results) and a massive 128% increase in repeat purchases in 2024.
Annual Return on Investment based on increased conversion rates and revenue growth is listed at 281%.
In addition to taking home the title of Best Programme of the Year 2024 in the Travel and Hospitality category, Legacy Lifestyle was also highly commended in the categories of Best Use of Multi-Channel Loyalty Communication and Best Short-Term Loyalty Marketing Campaign for 2024.
Legacy Lifestyle's Managing Director Michael Levinsohn was also acknowledged in the category of Loyalty Industry Talent of the Year for his contributions to the loyalty sector.
"Entering four categories in the annual South African Loyalty Awards and winning in all four is a testament to the talent and dedication of our entire team. However, the most important recognition comes from our 1.2 million members who continuously support us by shopping with our partners and earning Cash-Back rewards," says Michael Levinsohn, Managing Director of Legacy Lifestyle.
"That's where our focus will remain in the weeks and months ahead as we develop new products and services for our members, delivering tangible value and innovation," adds Levinsohn.
Legacy Lifestyle's Chief Marketing Officer, Angela du Preez, concludes, "We are truly honoured to be recognised at the South African Loyalty Awards. These accolades highlight the significant value our members see in our programme and affirm that we are on the right path as we remain dedicated to enhancing our customers' lives with even more meaningful travel and hospitality rewards and benefits."
For more information, visit www.legacylifestyle.co.za. You can also follow Legacy Lifestyle on Facebook, LinkedIn, X, or on Instagram.
*Image courtesy of contributor