Following the recent announcement that the KwaZulu-Natal South Coast has, once again, been awarded the highest number of Blue Flag beaches in the province, it's expected to be a bumper holiday season, says SCTIE. 

"We want to create a self-sustaining local economy promoted by responsible tourism and more conscious consumer habits," says the CEO of SCTIE, Dr Vusumuzi Sibiya. "This resulted in the launch of our 'Buy Local' campaign which has continued to gain momentum. With the festive season bringing a number of holidaymakers to the region, we're calling on them to join the campaign, support our local businesses and ensure the KZN South Coast remains a thriving tourist destination."

The 'Buy Local' campaign was launched to provide a platform for the KwaZulu-Natal South Coast's SMEs while encouraging support for entrepreneurs, manufacturers, farmers and professional services. The benefits are not only increased income for local businesses but the creation of an interconnected, more resilient local economy, says SCTIE.

SCTIE says that by creating this circular flow of economy, the 'Buy Local' campaign aims to offset the trade deficit and import substitution, which has a far-reaching positive impact. Results include reduced transport costs, lower carbon footprints, stronger community networks and the opportunity for new businesses to emerge and entrepreneurship to thrive on the KwaZulu-Natal South Coast.

"As the festive season approaches, the KZN South Coast is looking forward to another bumper season, in a large part thanks to our subtropical climate and Blue Flag beaches. We encourage our visitors and residents to consider buying locally manufactured gifts or relying on local services this festive season. Our local offerings are not only top quality, but this support ensures that local businesses and families will continue to prosper going into 2025," says Dr Sibiya.

Renowned for its world-class tourism offerings, SCTIE says that the KwaZulu-Natal South Coast also offers a wealth of locally manufactured goods, from furniture, décor and clothing to art, crafts and handmade leather goods. 

The Wellness Way route launched in 2023 also gives visitors the option of gifting wellness therapy such as spa days and treatments, while accommodation, extreme adventures, golf and once-in-a-lifetime experiences like shark cage diving, microlight flips, or gorge swinging can be enjoyed as gift vouchers.

Dr Sibiya concludes, "The KZN South Coast will also host numerous markets and festive events this season where visitors will get the chance buy homemade Christmas gifts. I believe this is an opportunity to uncover the natural talent that exists on the KZN South Coast, to support our local economy and to end the year on a really positive note."

For more information, visit www.investkznsouthcoast.co.za. You can also follow SCTIE on Facebook, X, or on Instagram.  

*Image courtesy of contributor