Vincent Park Mall in East London has launched its 'Hello Spring' campaign, which encapsulates an exuberant spirit and provides its shoppers with many ways to enjoy the new season. The 'Hello Spring' campaign includes various aspects to ensure an integrated campaign.
According to the mall, the campaign includes a shop and win competition for shoppers, a beautiful photo booth and influencer-created content on social media, all promoted via various channels.
Shoppers who spend R250 or more at any store in the centre stand a chance to win a R5 000 Vincent Park gift card, says the mall.
Multiple entries are allowed, and cross-store purchases are encouraged to ensure shoppers have the flexibility and as many chances to enter as possible, adds Vincent Park Mall.
The mall says that it also has a vibrant Spring-themed photo booth has been set up in the food court, creating a colourful and interactive experience for visitors.
The backdrop entices families, friends and Instagrammers alike to capture frame-worthy photos. Those who post their snaps on social media, tag Vincent Park and use the #HelloSpringAtVincentPark hashtag, stand in line to win weekly prizes, says the mall.
The 'Spend and Win' competition entry box is also located here for ease of entry, adds Vincent Park Mall.
According to the mall, local social media influencers and "friends of the brand" will highlight Vincent Park's Spring campaign and promote new stores in the centre, showcasing Spring styles, seasonal sales and experiences on offer.
These influencers will also remind their followers to tag Vincent Park after using the photo booth and participate in the 'Spend and Win' competition, concludes the mall.
Individuals are encouraged to view Social Media Influencer, Zikhona Maboza's post about the campaign here.
For more information, visit www.vincentpark.co.za. You can also follow Vincent Park Mall on Facebook or on Instagram.
*Image courtesy of contributor