With seven entries, seven finalists and five clients — Rimmel, Sanlam, SASKO, Nutun and Spotify Africa — Machine says that it showcased its ability in delivering digital excellence across a range of industries. 

The New Generation Awards, a premier event in South Africa's digital media landscape, celebrates innovation in digital communications with 55 industry-specific categories, says the agency. 

According to Machine, its list of wins comprises:

  • Gold — Sanlam — Best Online Newsletter
  • Gold — Sanlam Connect — Best Online Magazine / Newspaper
  • Silver — Nutun Engage — Best Online Magazine / Newspaper
  • Silver — Sanlam Reality — Blogging Excellence, and 
  • Bronze — Sanlam Money Saver — Best Marketing Automation Campaign. 

Notably, Machine says that it achieved a 100% conversion of entries into finalists and a 70% conversion of finalists into winners, indicating the strength and consistency of its work.

Machine's Managing Director Robyn Campbell says, "This is a tribute to the power of our specialist content marketing and internal communications teams. It's wonderful to see the value of content and internal comms being recognised in such a meaningful way. It reinforces the impact of strategically crafted content in today's digital landscape and we are thrilled to celebrate these wins with our clients."

Paige Dorkin, Head of Content at Machine, says, "It's particularly gratifying to see our partnership with Sanlam, both in internal communications and in loyalty and rewards, once again recognised for excellence and impact across a wide range of channels."

Dorkin concludes, "Strong partnerships produce great work and Machine's commitment to borderless creativity means we're constantly looking for fresh new ways to engage our audiences and impact our clients' businesses. This result shows the power of content marketing to do just that."

For more information, visit www.thisismachine.co.za. You can also follow the Machine on Facebook, LinkedIn, X, or on Instagram. 

*Image courtesy of contributor