"We built Lit.so to cater for the growing demand of influencer marketing in South Africa. Code Cabin Pty Ltd, the team behind Lit.so will be bringing fresh innovation to the influencer marketing space and helping agencies bring their brand stories to life with more meaningful and authentic campaigns through a myriad of trusted voices. Lit.so has already engaged with big brands and agencies and will be connecting influencers and brands from as early as January 2025," says Nick Duncan, Lit.so Spokesperson.

Lit.so simplifies the process of finding the right influencers for campaigns with efficient communication tools, transparent processes and value-driven partnerships that benefit all parties involved, says Code Cabin.

With expressed interest from big brands and agencies in South Africa, Lit.so is set to take on the current incumbents in the space by providing more meaningful brand-influencer benefits, says the platform.

"In a digital-first world, building trust through authentic storytelling is key. The launch of Lit.so empowers brands to inspire millions by partnering with the voices audiences already trust," says Ceri G. James, CIO of BlueMagnet.

Code Cabin concludes that Lit.so will feature:

  • Agency-Focused Tools: Designed to cater to the unique needs of agencies, making influencer selection and campaign management easier.
  • Empowered Influencers: Lit.so enables influencers to set their own rates, manage campaigns seamlessly and build meaningful relationships with brands.
  • Relevant Matches for Every Brand: With influencers spanning diverse industries, brands can quickly find the right voices for any campaign.
  • Enhanced Campaign Notifications: Influencers receive a notification for each new campaign, allowing them to review details and opt-in if interested. This transparent system gives brands access to influencers who are genuinely interested.
  • Simplified Bundles: "Bundles" allow influencers to offer packages across multiple platforms for a single price, streamlining campaign planning and ensuring better brand reach.
  • Pricing and Platform Guidance: To ensure fair compensation, Lit.so provides platform-specific pricing recommendations, helping both brands and influencers achieve value-driven partnerships.

For more information, visit www.lit.so.

*Image courtesy of contributor