Woodrock Animal Rescue, Byron Thomas Properties and Bob Martin's new BobSure Pet Insurance have launched a campaign that featured real shelter dogs and cats photographed and matched with homes showcased by Byron Thomas Properties.
These animals appear in situ in the properties, showing just how naturally they fit within each space — as if they already belong there. It's a heartwarming way to envision pets not just as adoptable animals but as the final touch that makes a house a home. This campaign flips traditional adoption messaging by showcasing how adding a pet to a home can elevate it with love and character, says the trio.
'Homes Need Pets' is a social experiment and awareness initiative that aims to change the way people view shelter animals — not as charity cases, but as unique individuals who bring warmth and personality, just like the perfect home. The campaign lets people envision these animals as an essential part of their new home, encouraging potential adopters to see the pair as inseparable, adds the trio.
How It Works
According to the trio, Woodrock Animal Rescue's adoptable pets are carefully paired with properties on the Byron Thomas website, considering size, breed and personality. Each pet is then seamlessly photoshopped into the property's photos and videos, accompanied by a bio that highlights how their character perfectly complements the home.
By presenting the animals in the space, the campaign creates an irresistible image of what life could look like with the new pet — with both the home and the pet looking as if they were made for each other, says the trio.
Beyond awareness, the campaign also addresses potential concerns about pet health and history. Each featured pet comes with pre-coverage from Bob Martin's BobSure Pet Insurance. This extra reassurance supports adopters in confidently making a pet part of their new home, adds the trio.
The trio concludes that if you're in the market for a new house, why not make it home by visiting Byron Thomas Properties and sharing the listings on social media to help spread the word — after all, what's a home without a pet?
For more information, visit www.woodrockanimalrescue.co.za. You can also follow Woodrock Animal Rescue on Facebook, Instagram, or on TikTok.
*Image courtesy of Canva