These wins span a diverse range of clients, including KFC, Rugani, Ferrimed, Castle Lager, Cadbury, Carling Black Label, PEP, the Bill & Melinda Gates Foundation, Audi and Volkswagen, says Ogilvy.

In addition, the celebration included the recognition of Grant Macpherson, Chief Marketing Officer of KFC SA, as the leading Direct Marketer of the Year, solidifying his status as a true trailblazer in the industry. In parallel, Ogilvy South Africa was also honoured with the Gold IAS Agency award, in recognition of its market positioning, adds the agency.

Grant Macpherson says, "We're delighted with our success at this year's Assegai Awards. It's a true testament to the power of collaboration and strategic direct marketing. These wins demonstrate the power of trusted partnership, thank you to the entire KFC marketing team as well as our partners Ogilvy and Hearts and Science."

Ogilvy says that the agency has won across the following categories:

  • Influencer Marketing
  • Customer Acquisition Campaigns
  • Data-Driven Insights
  • Integrated Strategy, and
  • Social Good.

These wins reflect Ogilvy's diverse range of expertise, showcasing its strength in driving success across various facets of marketing, adds the agency.

As one of the biggest winners of the evening, Arpan Sur, Senior Director, Marketing — Sub Saharan Africa at Mondelez International, says, "It's been a fantastic way to end the year with a remarkable achievement for Cadbury Dairy Milk at the Assegai Awards in South Africa last week. We are deeply grateful to all our partners, for translating our purpose into award-winning executions that truly resonated with consumers. Here's to continuing to make South Africa more generous."

"Advertising effectiveness has been revolutionised by the number of platforms, tools and massive research in this field, compared to ten years ago. From the work of Peter Fields, who set out to prove that real creativity delivers a return on investment — whether in brand equity, sales, or media optimisation, it is in the spirit of advancement in this area that we celebrate the 46 Assegai Awards," says Neo Makhele, Chief Strategy Officer of Ogilvy South Africa.

Pete Case, CEO and Creative Chairman, concludes, "It's wonderful to see such a wide number of our clients winning for both innovative and measurable work this year. Thank you to all the judges for recognising so much of our work — and to Assegais for creating a platform that celebrates many specialist disciplines, that we believe are vitally important drivers of positive business impact for our clients."

For more information, visit www.ogilvy.co.za. You can also follow Ogilvy on Facebook or on X.

*Image courtesy of contributor