Havas says that Chemmani's vision for Havas Africa is clear: to be an integral partner in the continent's growth story. 

"Africa's story is being written now, and Havas is here to amplify its voice. We're not just creating ads; we're crafting narratives that resonate, inspire and drive progress. This is a continent of boundless potential, and we're committed to fuelling its rise through the power of creativity, innovation and connection. We're weaving ourselves into the fabric of its success," says Chemmani.

This commitment is backed by action. Chemmani has already demonstrated his leadership by transforming and spearheading the Havas' Centre of Excellence (COE) on the media side, growing it from a small team of 10 to over 400 employees in just over a year, says the agency.

Havas says that with a proven track record in maintaining global standards and improving media performance benchmarks across digital, e-commerce and retail media, Chemmani's leadership has been instrumental in driving this growth.

Chemmani's leadership style is both democratic and transformative. He believes in making decisions collaboratively and ensuring they lead to meaningful and sustainable change. "We're building a culture of shared success," Chemmani says. "A culture where everyone has a voice and is driven to make a difference."

Havas says that central to its strategy is its Meaningful Brands study, which reveals that a staggering 74% of brands could disappear without consumers even noticing. This insight fuels Havas' commitment to innovation and consumer engagement.

Chemmani's journey to the helm of Havas Africa is a testament to the power of curiosity and a relentless pursuit of understanding consumer behaviour. His career trajectory, starting as a software engineer and evolving through e-commerce and performance to advertising, brings a unique and invaluable perspective to the industry, says the agency.

This background allows Chemmani to seamlessly blend data-driven insights with creative excellence, a hallmark of Havas' holistic approach, adds the agency.

With Chemmani at the helm, Havas Africa concludes that it is poised to disrupt the agency landscape, forging meaningful connections between brands and consumers across the continent. His leadership promises a new era of innovation and growth, driven by an understanding of consumer needs and a passion for pushing creative boundaries.

For more information, visit www.za.havas.com. You can also follow Havas on Facebook, X, or on Instagram.  

*Image courtesy of contributor