Visitors can experience the state of the art of international communication design at the museum until Thursday, 12 January 2025. The exhibits range from posters and books to online projects, advertising films and innovative packaging designs, says the award.
Red Dot says that visitors to the special exhibition have the opportunity to see outstanding projects from a wide variety of fields. The exhibition shows works that represent the diversity and creativity of modern communication design.
According to Red Dot, this includes:
- With its poster series 'Masters — Interbrand's Best Spanish Brands 2023,' the Spanish agency Interbrand is honouring Spain's 30 most valuable brands by reinterpreting traditional paintings with the help of AI.
- The Greek restaurant POSTER relies on posters as a central means of communication and creates a mural in the restaurant with each new poster.
- The German agency Mutabor presents Mutabor.ai, an AI tool that enables even design amateurs to create brand-compliant images in the unique style of a brand.
- Red Dot: Junior Prize winner Chuantao Zhu interprets the theme of "Desire" from Dante Alighieri's Divine Comedy in his project 'La Divina Commedia' on 2 000 pages with over 300 drawings. The work is published bilingually in Chinese and English.
In addition to these projects, there are many more to discover in the special exhibition, says the award.
Guided Tours Through the Exhibition
According to the Red Dot Award, there will be two guided tours of the exhibition on Sunday, 3 November, at 11:00 and 13:00, respectively. Visitors will be given detailed insights into the award-winning projects and can gain exciting food for thought on the subject of communication design.
The guided tours are free of charge. Only museum admission is charged and registration is not required, concludes the Red Dot Award.
For more information, visit www.red-dot.org. You can also follow Red Dot on Facebook, LinkedIn, or on Instagram.
*Image courtesy of contributor