"It was amazing to have entries from all of our markets including UAE, Nigeria, Kenya, Ghana, Mauritius and South Africa. This demonstrates not only the breadth of the Publicis network across the region but also the strength of the creative product," says Jonty Fisher, Senior Vice President of Publicis Groupe Africa.
The group's creative triumph in the Loeries validates its long-term strategy, built around the Power of One, which integrates creativity, media and technology to deliver seamless solutions for clients, says the group.
According to Publicis Groupe, the stand-out piece of creativity was the 'NBA Jump' campaign where — through a beautiful photographic journey across India — Leo Burnett Dubai recreated four of the NBA's most famous player's dunks, in an authentic Indian way.
In addition, the NBA was named Brand of the Year at the Loeries, says the group.
Pete Little, CCO of Publicis Groupe Africa, says, "Creativity has the power to not only capture attention but also to spark meaningful change. At Publicis, we believe in harnessing that potential to create work that resonates deeply with people while addressing real-world issues. Winning the Regional Agency Group of the Year at the Loeries reinforces our commitment to impactful storytelling that drives action."
"The heart of creativity lies in its ability to inspire and unite. This recognition at the Loeries is thanks to our teams across the regions. The relentless passion they have for pushing boundaries, merging creativity with purpose across the diverse markets we serve is the reason our clients continue to partner with us," concludes Little.
For more information, visit www.publicisgroupeafrica.com. You can also follow Publicis Groupe Africa on Facebook, LinkedIn, X, or on Instagram.
*Image courtesy of contributor