Dean Oelschig, Managing Partner and Founder of Halo, says, "Every now and then, David gets to beat Goliath."
Oelschig adds, "Wow, what a wild night for Halo being recognised as the FM AdFocus Awards Small Agency of the Year and being crowned the overall winner as the Agency of the Year for 2024. What a crazy year, and the ultimate culmination of the 13 years of hard work that have gone before it."
Halo says that it has already made waves at some of the other major awards events this year, including multiple Loeries and a first Gold Campaign Loerie and the Grand Effie.
Halo says that the Agency of the Year Award is this year's most prized possession for the agency as it continues to drive both brand and business growth for its growing list of stand-out clients including:
- Pineapple
- Capital Legacy
- Exclusive Books
- Yoco
- iStore
- Versofy
- Auto & General
- Deanston Whisky
- Peregrine Capital, and
- RMB.
"These amazing awards are for everyone who has been a part of the ride since 2010 and who shared the unwavering belief in building a place to house the best talent in the industry, fantastic clients and world-class creative outputs. I would like to thank all our clients who have entrusted their brands to us and our partners — this is as much yours as it is ours," says Oelschig.
Oelschig says that the team is privileged to work on wonderful campaigns that prove their unwavering belief and commitment to creative effectiveness that transforms their clients' businesses and to be recognised on the highest platform, at the awards show that judges creative work that works.
Marnus van Heerden, CEO of Pineapple, says, "Their approach to creativity isn't just about creating attractive content; it's about understanding the heart of the brand, its mission and its audience."
The 2024 Financial Mail AdFocus Awards focuses on excellence across the creative ecosystem — excellence in strategy, partnerships and creativity. In the creative industry awards space, these awards reward agencies and how they are run, from their people to their systems and clients. Winning an AdFocus Award means that the agency is the best within its category for the awards period, says the agency.
"Our agency goal is to bring together the best South African creative talent with the best clients and allow them the freedom and courage to produce work that gets spoken about and we all love. And then, things like this happen," concludes Oelschig.
For more information, visit www.brandhalo.co.za. You can also follow Halo on LinkedIn, X, or on Instagram.
*Image courtesy of contributor