Glovent says that South Africa is blessed with a diverse private sector highly capable of satisfying the increasing demand for local products and services.

"Many consumers previously coveted overseas shopping. Now it's all about what locally sourced product they can secure from the comfort of their estate," says Anton Potgieter, Glovent CEO.

Overseas, the vast majority of new jobs are being created by businesses serving local needs and there's every reason to believe the same is true in South Africa, says the platform. 

Glovent says that with the Glovent Advertising Hub, merchants can reach estate residents actively interested in local goods and services through static or rotating ads on the platform's community management module and the mobile member app.

The former is a community management tool assisting management committees with the efficient day-to-day organisation of their community, while the latter provides a single interface for community members to interact with their estate. The Glovent estate-focused app provides marketers with a platform to connect gated communities with local goods and services, or regional and national products designed with particular estates in mind, says the platform. 

"Semigration and estate living are two of the biggest SA property trends in recent times. Advertisers now have an efficient way to implement highly granular campaigns focused on South Africans who have made these choices," says Potgieter.

Glovent says that the app is designed to foster engagement and merchants can leverage this interaction to create a more personalised experience for potential clients. Comprehensive analytics and deep reporting combine to assist the effectiveness of banner campaigns.

Glovent concludes that through the Glovent smartphone app, estate residents can access essential information, receive real-time notifications from community managers, book facilities, generate visitor access codes and submit help desk tickets.

For more information, visit www.glovent.co.za. You can also follow Glovent on Facebook or on LinkedIn. 

*Image courtesy of contributor