Festipub, held annually, is an event celebrating advertising and marketing excellence in Angola, Cape Verde and Mozambique. It's a platform for agencies, brands and creative professionals to showcase outstanding work and encourage collaboration within the industry. This year's festival featured entries across various categories, including print, Out-of-Home (OOH), influencer marketing, digital and social media, radio, TV production and design, says Simply Black Media. 

"The title of Media Agency of the Year is awarded based on the cumulative points earned across submitted campaigns, reflecting a combination of creativity, execution and effectiveness," says Janaína Carneiro, Regional Lead, Simply Black Media. "This recognition reaffirms our leadership in the African Lusophone markets and our ability to deliver high calibre work that drives success for our clients."

The agency says that it also earned Bronze awards for two of its campaigns with GOtv Mozambique:

  • OOH innovation: Recognising the creative use of Out-of-Home media to captivate and engage audiences with dynamic messaging tailored to local cultural and social contexts.
  • Media planning and strategy: Honouring the strategic execution of the 'GOtv Festive' 2023 campaign, which successfully combined audience insights with creative storytelling to drive measurable results and achieve client objectives.

"These awards demonstrate Simply Black's granular understanding of the unique challenges of local markets, and its ability to deliver creative campaigns that resonate with diverse audiences," Carneiro says. "We have a deep understanding of local market dynamics and cultural nuances. We like to push boundaries, using new technologies, data insights and creative strategies to engage different audiences."

In addition to these wins, the agency says that five of its campaigns were shortlisted for awards, including:

  • Coca-Cola: 'Coke Studio Influencer' Campaign Angola 2023
  • Coca-Cola: Angola Independence Day Digital and Social Media Post 2023, and
  • Nestlé Moça: 'Influencer' Campaign Angola 2023.

Simply Black Media says that it plans to strengthen its presence in Lusophone markets and beyond by expanding its portfolio, investing in talent development and delivering solutions that achieve measurable results for clients. The agency remains focused on innovation and collaboration to drive the future of the industry and overall investment in Africa.

"We are proud of our team's achievements," concludes Carneiro. "Being recognised in a competitive market with top regional agencies is an honour."

For more information, visit www.simplyblackmedia.com. You can also follow Simply Black Media on LinkedIn or on Instagram. 

*Image courtesy of contributor