inDrive says that the festive season is in full swing and economic experts are predicting that consumer spending will rebound to pre-pandemic levels, signalling a strong recovery in retail and consumer confidence. 

This optimism is already taking shape, with inflation falling to a four-year low of 2.8% in October 2024, fueling increased spending. The shift in consumer behaviour is clear — people are ready to spend and seek convenience like never before, says the company. 

According to inDrive, Gauteng and the Western Cape saw heightened mobility during Black Friday week, particularly on Thursday, 28 and Friday, 29 November. The data revealed that consumers were especially active travelling to and from shopping centres, entertainment venues, grocery stores and other key hotspots.

Shopping malls saw a particularly high volume of trips, reflecting the ongoing importance of physical retail spaces during Black Friday. The significant uptick in short-distance travel, especially within 500 meters of popular destinations, highlights the preference for convenience during the busy shopping season, adds the company. 

Ashif Black, inDrive's Business Specialist in South Africa, concludes, "The trends we've observed this Black Friday week further underscore the evolving role of ride-hailing services in supporting the growing demands of consumers, making it easier to navigate an increasingly fast-paced retail environment. As businesses look to meet these demands, we're committed to offering flexible and fair services that benefit both consumers and businesses alike."

For more information, visit www.indriver.com. You can also follow inDrive on Facebook, X, or on Instagram.

*Image courtesy of contributor