STRCH, an activewear brand in India, has partnered with Bollywood actress Vaani Kapoor as its brand ambassador. STRCH says that the development showcases its commitment to redefining activewear with a focus on comfort, functionality and style while catering to the modern, fitness-conscious audience.
Kapoor, known for her elegance and dedication to fitness, represents STRCH's brand philosophy. Her active lifestyle and effortless style align with the brand's vision to empower individuals to lead active and confident lives, says STRCH.
Speaking about the collaboration, Prithvi Bhagat, Founder of STRCH, says, "Vaani Kapoor's partnership with STRCH as the brand ambassador speaks volumes about our shared belief in an active lifestyle with premium, high-quality activewear that is functionally modern in design. Vaani, as the fitness and fashion icon in India, makes the perfect celebrity to help us revolutionise the activewear segment in India."
Kapoor says, "I am excited to partner with STRCH, a brand that truly understands the needs of today's fitness and fashion enthusiasts. I prioritise both comfort and style in my activewear, and STRCH's innovative designs and premium fabric blend align perfectly with my style. I hope this collaboration empowers like-minded individuals to stay active and feel confident. I look forward to joining STRCH on this journey to revolutionise the active lifestyle."
STRCH concludes that as a brand trusted by Kapoor, it is committed to redefining activewear in India with an affordable, premium collection that eliminates the need for shopping abroad.
For more information, visit www.strch.in. You can also follow STRCH on Facebook, X, or on Instagram.
*Image courtesy of contributor