Valentín Bueno, Global CEO of Latcom Worldcom, says, "Hernán's appointment is a fundamental step in strengthening our global presence and consolidating our leadership in the OOH market. His background and ability to lead multicultural teams will be key to our mission of providing innovative and effective solutions to our clients worldwide."

Estrada holds a Bachelor's degree in Advertising from Universidad del Salvador and a Bachelor's degree in Marketing from the Escuela Argentina de Negocios. He also earned an MBA from the University of Miami (the United States) and is known for his ability to lead multicultural teams, says Latcom Worldcom. 

With more than 25 years of experience, Estrada has held strategic positions in advertising, media and entertainment companies. During his time at The Walt Disney Company, he led organisational transformations and managed large-scale integrations, such as the Disney-Fox merger in Europe and Latin America, says the company. 

In his roles based in markets such as the United States, England and Brazil, he was able to achieve a significant impact on income, leadership and competitiveness, with a great capacity to adapt to different cultural and market contexts, adds the company.

Estrada concludes, "It is an honour to join an organisation with such a solid track record and promising growth potential. I look forward to bringing my experience to lead Latcom and Worldcom's next phase of transformation and global success."

For more information, visit www.latcom.com. You can also follow Latcom on Facebook, X, or on Instagram.

*Image courtesy of contributor