For the Middle East and Africa region, The One Club says that Ogilvy South Africa Cape Town is the top-ranked agency, followed by VML Dubai, Promise Johannesburg and Leo Burnett Dubai.

"The Global Creative Rankings is the industry's most comprehensive and transparent ranking," says Kevin Swanepoel, CEO of The One Club. "There are no secret weightings in calculating the rankings, and unlike others, it's not hidden behind a paywall.  As the industry's foremost nonprofit organisation for the global creative community, The One Club is in a unique position to provide this free, definitive measure for global creative excellence to everyone in the industry."

The annual worldwide benchmark report is a comprehensive ranking of agencies, brands, countries and individuals based on points earned from winning entries in The One Club's eight global, regional and local awards shows:

  • The One Show 2024
  • ADC 103rd Annual Awards
  • Type Directors Club TDC70 competition
  • Art Directors Club of Europe ADCE Awards 2024
  • ONE Asia Creative Awards 2024, and
  • The One Club Denver, San Diego and Miami chapter 2024 awards programmes.  

According to The One Club, highlights of the 2024 Global Creative Rankings include: 

Global Agency Rankings

  1. FCB New York
  2. Rethink Toronto
  3. McCann New York
  4. TBWA \ Media Arts Lab Los Angeles
  5. Serviceplan Germany Munich
  6. Dentsu Inc. Tokyo
  7. FCB Chicago
  8. Marcel Paris
  9. VML New York, and 
  10. Ogilvy PR New York, Publicis Conseil Paris (tie). 

Independent Agency Rankings

  1. Rethink Toronto
  2. Serviceplan Germany Munich, and
  3. Wieden + Kennedy Portland. 

Brand-Side Agency Rankings

  1. Google Brand Studio San Francisco
  2. Apple Marcom Cupertino, and
  3. Superette, the Creative Studio at DoorDash San Francisco. 

Design Firm Rankings

  1. The New York Times Magazine New York, and
  2. OlssønBarbieri Oslo, PILLS Beijing (tie). 

Agency Network Rankings

  1. FCB Global
  2. Ogilvy Group, and
  3. VML. 

Independent Agency Network Rankings

  1. Rethink
  2. Serviceplan Group, and
  3. Wieden + Kennedy. 

Agency Holding Company Rankings

  1. Interpublic Group
  2. WPP, and
  3. Omnicom Group. 

Production Company Rankings

  1. Helo Los Angeles
  2. Smuggler New York / Los Angeles, and
  3. Wolf Credo Production Co Buenos Aires. 

Music & Sound Company Rankings

  1. Citizen Music New York / Los Angeles
  2. DaHouse Audio Los Angeles, and
  3. Grayson Music Toronto. 

The One Club concludes that the full list of winners can be viewed here. 

For more information, visit www.oneclub.org. You can also follow The One Club of Creativity on Facebook, X or on Instagram. 

*Image courtesy of contributor