The conference will be held at Tokyo Midtown Hall and will be the first event WOO has been involved in in Japan during its 60 plus years of existence, says WOO.

The OOH Tokyo Conference 2025 held in association with WOO, will discuss the latest technologies, trends and the creation of sustainable business models in the OOH advertising industry under the theme 'From Japan to the world, from the world to Japan'. Furthermore, the conference will focus on Japan's proud OOH market (ranked third in the world) and explore new possibilities for cooperation with overseas markets, WOO adds.

WOO President, Tom Goddard, says, "Japan has one of the largest OOH advertising markets in the world. We hope that through this conference we can review the value of the Japanese market from a global perspective and discover clues to further growth."

"This is the first time WOO has partnered with a national industry for such an event and this ground-breaking collaboration provides a new template for bringing the worldwide industry together," Goddard adds.

Key Conference highlights include:

  • Top OOH leaders from around the world as keynote speakers and panellists.
  • Industry leaders from over 250 companies and organisations from some 100-plus countries where WOO has members are expected to participate.
  • Promoting the attractiveness of the Japanese market to the rest of the world.
  • Promoting Japan's unique OOH success stories and technological innovations to the global market.
  • Networking and business creation.
  • An excellent opportunity to learn about the latest global trends and build new partnerships.
  • Specialist sessions and panel discussions covering a range of high-profile topics on the global OOH agenda

Individuals are encouraged by WOO to register here.

For more information, visit www.worldooh.org or contact Richard Saturley at richard@worldooh.org. 

*Image courtesy of contributor