Castle Lager and Play Braamfontein say that the relaunch event celebrated the bar's rich history. From carefully restored interiors to a curated menu and music lineup, every detail spoke to Kitchener's transformation into a space that embodies the best of Johannesburg's culture, creativity and vibrancy.

"Kitchener's has always been at the heart of Johannesburg's social life," says Adam Levy, CEO and Founder of Play Braamfontein.

"Our partnership with Castle Lager has given us the opportunity to reimagine this iconic space while staying true to its roots. We've created a place where people can gather, celebrate and experience the vibrant spirit of Braamfontein in a whole new way," Levy adds.

The comedic duo Donovan and Jason Goliath brought their humour, creating a lively and engaging atmosphere. Attendees also included prominent sporting legends and current players from rugby, cricket and football, further reinforcing Kitchener's reputation as a unifying space for South Africans across generations, the duo says.

The relaunch also featured the unveiling of Castle Lager's updated packaging — a design that blends the brand's 130-year legacy with a contemporary look. The new design, which prominently displays Castle Lager's quality credentials, was well-received by guests.

"Kitchener's is more than just a bar — it's a space where memories are made and stories are shared," says Thomas Lawrence, Brand Director of Castle Lager.

"Castle Lager has always been a beer about creating connections and celebrating the things that bring South Africans together around the things that they love. This relaunch is a testament to our commitment to fostering those shared moments in places that truly matter. We want to continue fostering and facilitating bonds of friendship, belonging and good times," Lawrence adds

With its revitalised design and carefully curated offerings, Kitchener's Carvery Bar is poised to become a cornerstone of Braamfontein's social and cultural scene once again, the duo concludes.

For more information, visit www.castlelager.co.za.

*Image courtesy of contributor