The rankings are based on the cumulative scores of awarded entries from the 2024 Loerie Awards and reflect the excellent quality of work submitted across various disciplines. These rankings celebrate the pioneering brands, agencies, creative professionals and production companies that continue to shape the future of marketing, advertising and communication, says the Loeries

"The Loeries Rankings is the definitive guide to the people and companies who are doing the work that creates brand value across Africa and the Middle East," says Loeries CEO, Preetesh Sewraj. "The rankings are the culmination of a year's worth of research into the industry and is a valuable source of insights for anyone in the brand communications industry."

The Loeries Official Rankings serve as a powerful testament to the high level of talent and innovation within the industry and cover a number of key categories, says the awards.

Highlights from the 2024 Loeries Official Rankings include:

Ranking by Brand — Africa and Middle East (Abridged):

  1. NBA
  2. Nedbank
  3. KFC

Regional Agency Group (Abridged):

  1. Publicis Groupe 
  2. Joe Public United
  3. Ogilvy

Ranking by Agency —  Africa and The Middle East (Abridged):

  1. Joe Public United
  2. Leo Burnett Dubai 
  3. The Odd Number 

Ranking by Agency — Independent Agency (Abridged): 

  1. The Odd Number
  2. Dash Digital Studio 
  3. Halo 

Educational Institutions:

  1. The Open Window
  2. Cape Town Creative Academy 
  3. The Animation School 

The Loeries concludes that the full 2024 Loeries Official Rankings are available for download at www.loeries.com

 For more information, visit www.loeries.com. You can also follow the Loeries on FacebookLinkedInX or Instagram.

*Image courtesy of Facebook