World Out of Home Organization (WOO) has announced that Dino Burbidge, one of the top-ranked speakers at WOO Annual Congresses and Regional Forums, is joining WOO as its first creative-in-residence to lead a strengthened focus on creativity and new technology.
Burbidge, whose career spans leading creative agencies including WCRS and major media owner Sky, will lead a Creative Workstream aimed at exploring the conjunction of creativity and technology in Out-of-Home (OOH), says WOO.
Other areas of activity will be scoping and developing the Creativity section of the WOO database; helping to develop the flagship WOO Creative Awards, providing insight and advice for WOO members on occasion, including the monthly online member calls and contributing an increased creative and technological focus to WOO communications, including the weekly newsletter, adds the organisation.
Burbidge says, "There's never been a better time for Out-of-Home to take a major leap forward as technology, in particular developments within AI, create a bigger, stronger and richer palette for outstanding OOH creativity. I'm delighted to be able to contribute to such an exciting new era for the medium."
WOO CMO, Richard Saturley, concludes, "Creativity is key to the ongoing success of Out-of-Home but to maximise that we need to embrace the opportunities technology brings too. We couldn't have a better guide for this than Dino and we're delighted to welcome him officially to WOO."
For more information, visit www.worldooh.org or contact Richard Saturley at richard@worldooh.org.
*Image courtesy of contributor