New Media CEO, Aileen Lamb, says, "We don't do it for the awards, but we've always dreamed of being recognised as one of the best agencies in the world, standing alongside the global giants of our industry. Being named runner-up internationally for the first time is a momentous achievement for our Purple business. I'm incredibly proud of New Media's talent, creativity and unwavering dedication to delivering exceptional content. This achievement is a true reflection of the talent of our people and the outstanding work they create for our clients, whose partnership and vision have been instrumental in our success."
New Media says that the eight CMA trophies bring New Media's 2024 / 25 total to 17 international awards, including 10 Golds. These accolades highlight the agency's exceptional work across multiple categories, reinforcing its ability to compete on the international stage.
New Media concludes that its International Content Marketing Awards wins comprise:
- Runner-Up: Large Agency of the Year (Grand Prix)
- Gold: Best Use of Influencer Marketing
- Silver: Best Annual Always-on Content Strategy
- Silver: Best Content Team
- Silver: Best Content Platform
- Bronze: Best Use of Video — Individual
- Bronze: Best Inter-Company Engagement, and
- Bronze: Best Use of Social Media — B2C.
For more information, visit www.newmedia.co.za. You can also follow New Media on Facebook, X or on Instagram.
*Image courtesy of contributor