This new relationship combines LoyaltyPlus's expertise in loyalty programme management with Sabre's global travel network, creating a powerful platform to offer innovative solutions to airlines. The partnership will use cutting-edge technology and data analytics to deliver personalised customer experiences and optimise loyalty programmes across various sectors, says the duo.  

"Today marks an exciting new chapter for both LoyaltyPlus and Sabre," says Len Lubbe, CEO of LoyaltyPlus. "By joining forces, we are poised to redefine how brands engage with their customers. This partnership allows us to seamlessly integrate loyalty programmes with Sabre's airline technology, ultimately driving greater value for our clients and their customers."

The duo says that through this strategic alliance, Sabre's airline partners can access enhanced offerings, including: 

  • Integrated Loyalty Solutions: A unified platform that enables airlines to easily manage and customise their loyalty programmes, fostering deeper customer relationships.
  • Data-Driven Insights: Advanced analytics capabilities that provide actionable insights into customer behaviour, allowing airlines to tailor their services and rewards effectively.

"LoyaltyPlus and Sabre share a commitment to offering modular, cloud-based solutions with a focus on customer centricity," says Mike Reyes of Sabre. "By integrating LoyaltyPlus's capabilities into Sabre's advanced solutions, LoyaltyPlus will gain an expanded global reach while we can further empower our airline partners to not only attract but also retain customers through targeted loyalty strategies."

The duo concludes that the partnership is set to begin immediately, and both companies are working together to ensure a smooth integration of technologies and services for all stakeholders involved. 

For more information, visit www.loyaltyplus.cloud. You can also follow LoyaltyPlus on Facebook, LinkedIn, or on X.

*Image courtesy of contributor