The Federated Employers Mutual Assurance Company (RF) (Pty) Ltd (FEM), a mutual insurer providing workmen's compensation cover to the construction industry, has introduced its new logo and brand identity. The refreshed logo and brand identity were initially unveiled at the 2024 Safetember health and safety conference hosted by FEM.
Introducing the new branding at the live event, FEM Marketing and Communications Manager, Nomawethu Toyo, states that the time has come for the legacy brand to adopt a refreshed image, signifying the evolution of the FEM brand and its ongoing commitment to innovation, efficiency and reliability in service delivery.
The updated image ensures the brand's visual identity remains cohesive and impactful while easily recognisable to stakeholders, adds FEM.
"The new FEM brand features a bold, iconic design style, prominently incorporating a brand symbol inspired by an aperture lens, creatively formed by the 'F' in FEM. This symbol embodies the unity, community and mutuality at the core of FEM's values. At the same time, the aperture lens highlights the company's focus on efficiency, reliability and trustworthiness in its service delivery. The logos and visuals have been designed using six primary FEM colours, offering a dynamic and vibrant representation of the company's core values," says Toyo.
FEM concludes that additionally, it has unveiled its newly revamped website, designed to provide a fresh, user-friendly experience with an intuitive layout and enhanced navigation.
For more information, visit www.fem.co.za. You can also follow FEM on Facebook, LinkedIn, Instagram, or on TikTok.
*Image courtesy of contributor