Sandton City has announced it is celebrating Valentine's Month with the latest instalment of its annual Valentine's campaign, 'Talking Love'. The shopping destination invites shoppers to explore the different ways people express and experience love — through laughter, thoughtful gestures, quality time, or a perfectly chosen gift.
For this year's digital campaign, Sandton City says that it has partnered with four celebrity couples.
Whether it's a shared passion for food, a love of fashion, or the joy of creating unforgettable moments together, each couple's story highlights the beauty of personal expression in relationships, adds Sandton City.
The mall says that the campaign features:
- Musician and Restaurateur J'Something and his wife Coco
- Comedian Jason Goliath and his wife Sian
- Reigning Miss South Africa Mia le Roux and her partner Luke, and
- Wedding Planner Zavion Kotze with his husband John.
Through a series of engaging conversations, the couples share their love languages and the ways they celebrate their connection, encouraging others to reflect on their own. Shoppers are invited to join the conversation by sharing their love language on social media for a chance to win a R5 000 Sandton City shopping spree. The competition is running until Friday, 28 February, adds the mall.
Sandton City concludes that now in its third year, the campaign continues to evolve. From 'Love Is Love' in 2023 to 'Lessons in Love' in 2024, 'Talking Love' brings a fresh perspective, proving that the language of love is ever-changing but always meaningful.
For more information, visit www.sandtoncity.com. You can also follow Sandton City on Facebook, X, or on Instagram.
*Image courtesy of contributor