"PUMA has been an integral part of the Absa RUN YOUR CITY SERIES from the very beginning," says Michael Meyer, Managing Director of Stillwater Sports and Series Founder. 

"They saw, understood and supported our vision since the series' inception in 2015. Over the past decade, PUMA has solidified its reputation as a pioneer in road running, driving innovation and pushing boundaries that elevate both the sport and athlete performances. Their presence at the Absa RUN YOUR CITY SERIES has consistently ignited exhilarating races, inspired elite performances and created unforgettable experiences for both runners and spectators. We are proud to continue this dynamic partnership as we take the series to new heights over the next four years — and beyond," Meyer adds.

As one of a select group of sponsors that has been with the series since the inaugural event in Cape Town in 2015, PUMA continues to leave a mark on the series. Each year, PUMA introduces its latest PUMA NITRO™ range of running shoes, offering athletes the opportunity to wear-test innovations in the lead-up to events. The partnership has also brought elements such as prizes, on-route activations across all five cities and performances by PUMA Elites, the Absa RUN YOUR CITY Series and PUMA South Africa say. 

"We're excited to re-sign with the Absa RUN YOUR CITY SERIES for another four year period," says Brett Bellinger, Marketing Director of PUMA.

"The series perfectly aligns with our vision, generating outstanding elite performances, exciting racing and fostering unique opportunities to bring together a variety of brands that share beliefs, visions and goals, particularly in building a healthier, more active future for all," Bellinger adds.

"At PUMA, our commitment to the values of the Absa RUN YOUR CITY SERIES runs deep, which is why we proudly celebrate our annual wellness day at the Absa RUN YOUR CITY CAPE TOWN 10K. Our staff are encouraged to participate, with entry fees covered by PUMA and dedicated hospitality at the start and finish lines. It's not just about supporting the event — it's about living the brand and fully embracing what it means to be part of this incredible journey. We can't wait to see what the next four years will bring for the series, the sport and PUMA," Bellinger says.

PUMA's involvement underscores its dedication to driving innovation, celebrating athletic excellence and elevating the Absa RUN YOUR CITY SERIES as a highlight on South Africa's sporting calendar, the duo concludes.

2025 Absa RUN YOUR CITY SERIES event dates:

  • Sunday, 13 April: Absa RUN YOUR CITY GQEBERHA 10K
  • Sunday, 11 May: Absa RUN YOUR CITY CAPE TOWN 10K
  • Sunday, 13 July: Absa RUN YOUR CITY DURBAN 10K
  • Sunday, 24 August: Absa RUN YOUR CITY TSHWANE 10K
  • Wednesday, 24 September: Absa RUN YOUR CITY JOBURG 10K

For more information, visit www.runyourcityseries.com. You can also follow the Absa RUN YOUR CITY Series on Facebook or on Instagram. 

*Image courtesy of contributor