Artificial intelligence is no longer a futuristic concept — it's here and it's reshaping the advertising and creative industries at an unprecedented pace, says the ACA.

But beyond the headlines and hype, what does AI really mean for agencies, brands and marketers? How is it already being used? What are the legal, ethical and creative implications? And most importantly, how can industry professionals stay ahead of the curve? asks the ACA. 

The Forum is set to bring together leading voices from across the AI and advertising landscape — from agency leaders and brand pioneers embracing AI to the computer scientists engineering the very algorithms driving this transformation, adds the association. 

According to the ACA, the Forum will discuss:

  • the scope of AI in advertising today and where it's headed
  • trust, legality and ethical considerations — when and how to use it responsibly
  • AI tools, techniques and technologies already in use by leading companies
  • the cost, efficiency and human impact of AI in the marketing industry, and
  • practical next steps for integrating AI into your work and staying competitive.

Ideal for agency leaders, marketers, creative professionals, educators, technologists and strategists, the event offers a rare opportunity to step beyond your organisation's challenges and engage with like-minded professionals navigating similar questions, says the association. 

Event Details

  • Date: Thursday, 13 March
  • Time: 12:30 to 17:00
  • Venue: WPP Campus, Woodmead

The ACA concludes that there is limited space available and the speaker line-up and ticketing details will be announced soon via the ACA social platforms.

For more information, contact sne@acasa.co.za, call the ACA on (010) 880 3399, or visit www.acasa.co.za.

*Image courtesy of contributor