SamJane Communications joined forces with Captive Conversations to pitch for the DarioPro account. The duo says it impressed DarioPro with its comprehensive strategy, covering the full spectrum of PR and social media requirements. The combined expertise of both agencies promises to deliver a holistic communication strategy that will resonate with both business and consumer audiences alike.

"We are over the moon to welcome DarioPro to our portfolio," says Samantha Robinson, Owner of SamJane Communications.

"Not only have we won a new client that holds tremendous promise in the South African snack landscape, but we also collaborated with Captive Conversations to ensure that we could offer a comprehensive range of services that complement each other to get DarioPro the most exposure and share of voice in the market. It has been an exciting journey so far, and this is just the beginning," Robinson adds.

Samantha Curley-Young, Owner of Captive Conversations, says, "When the opportunity arose for a collaboration, I couldn't have been more excited. It's great to be able to come together and use our collective strengths to tell the story of DarioPro's commitment to quality and innovation in the snack industry across all platforms. Our combined PR and social media strengths will ensure a comprehensive and captivating campaign for Yummy Cakes and beyond, positioning DarioPro as a leading snack and confectionery brand."

This collaboration between SamJane Communications, Captive Conversations, and DarioPro represents a new chapter in snack industry communications. The partnership aims to create a multi-faceted communication strategy that will include traditional PR tactics, social media engagement, influencer collaborations and experiential marketing initiative, the duo adds.

"We're absolutely delighted to partner with SamJane Communications and Captive Conversations," says Abdullahi M. Amin, Director and CEO of DarioPro.

"Their combined expertise and fresh perspective aligns perfectly with our vision for Yummy Cakes, and we have no doubt that this collaboration will significantly elevate DarioPro's position in the market and set a new standard for how snack brands communicate with their audiences," Amin adds.

The duo says it is excited about potentially launching more DarioPro products in the future and creating a consistent and engaging narrative around the brand.

"The Yummy Cakes launch is just the beginning of what we believe will be an incredibly successful journey together. Our team is eager to showcase DarioPro's innovative products and strengthen its market presence. Industry observers and consumers should watch this space to see a different take on snack brand communication," concludes Robinson.

For more information, visit www.samjane.co.za.

*Image courtesy of contributor