Cathy O'Connor to Headline Growth of Retail Media at WOO Annual Congress

Retail media is the fastest-growing media sector with global revenues set to surpass USD$179.5-billion in 2025. As the category scales and looks to take an even greater share of advertising spend, in-store retail media has emerged as the next big wave of growth with broad implications and opportunities for the OOH sector, says WOO. 

WOO says that one of Australia's leading media owners, oOh!media CEO and WOO board member, Cathy O'Connor, will explore the strategic opportunity retail media represents for the OOH sector and how oOh!media has set itself up to capitalise on the next big wave of growth in a presentation at the World Out of Home Organization Annual Congress in Mexico City from Wednesday, 4 to Friday, 6 June. 

oOh!media has launched a retail media division in 2023 with a vision to partner with retailers to build and monetise their omnichannel retail media networks, complementing oOh!media's retail OOH offering of over 4 000 screens in more than 450 retail centres. Clients include leading ANZ retailers Officeworks, Petbarn, The Warehouse Group and Australia Post, says the organisation. 

WOO says O'Connor was appointed CEO in 2021. Before oOh!media, she led Nova Entertainment as CEO for 12 years, where she helped to transform the company into a multi-platform business and launched Smooth FM. 

WOO President, Tom Goddard, concludes, "Cathy O'Connor is one of today's ground-breaking media leaders, seeing the bigger media picture as well as the particular issues of OOH. Retail media is one of the key growth drivers for OOH now and in the future and there could be no better guide to its opportunities and challenges."  

Individuals are encouraged to register for the congress here.