The LA Agency showcase featured presentations from key team members, including Creative Directors Kamogelo Nche and Stephanie Rous, who shared insights into LA's creative process and commitment to excellence. The evening also included video showcases of LA Films' work and LA Truth's strategic approach, LA says.

"These past four years have been a journey of relentless pursuit of excellence and a commitment to authentic storytelling," says Brenda Khumalo, Founder and MD of LA. 

"The launch of LA Films and LA Truth is a natural progression of our growth, allowing us to offer our clients a comprehensive suite of creative solutions and deepening our commitment to truth, creativity, and making a real difference," Khumalo adds.

LA Truth, led by Brenda Khumalo and Adene van der Walt, will focus on strategic consulting, uncovering raw, unvarnished insights that drive impactful strategies, the agency says.

LA Films, helmed by Yolanda Hlakula and Kamogelo Nche, will specialise in cinematic storytelling, bringing narratives to life with visual excellence, the agency adds.

As LA continues to grow, the agency says that it remains focused on leveraging new technologies, building strong collaborations and creating a lasting legacy through mentorship and community initiatives.

"We are committed to contributing to the advertising industry by delivering work that is both creative and impactful," Khumalo concludes. "Our growth is a testament to our team's dedication and our clients' trust."

For more information, visit www.lobengula.co.za. You can also follow Lobengula Advertising on LinkedIn or on Instagram.

*Image courtesy of contributor