Dandy has announced that it is driving its expansion with a refreshed visual identity and an optimised service offering. With this relaunch, the company reinforces its focus on the areas where it excels through expertise and passion.
Hernán Sen, CEO and Creative Chairman of Dandy, will establish his base in Miami to continue the agency's expansion in the US market and strengthen its service to clients across Latin America. This rebranding and service expansion have been guided by Joel Pilger, Founder of Impossible Pictures and leader of Forum, and a trusted advisor to creative studios and companies worldwide, Dandy says.
"We are thrilled to enter this new chapter for Dandy. Joel worked closely with our team to redefine our identity — from the concept and claim to the tone, voice and storytelling. With this relaunch, we are refining our service offering, focusing on the areas where we truly excel and that we most enjoy developing," says Sen.
Dandy's new visual identity was developed in collaboration with the creative duo Sebastián Blezowski and Ramiro Crosi, alongside art director and designer Diego Lipser. Additionally, the aesthetics of the staged renders were led by the illustrator Martín Motta. The website content was written by John Andrews, formerly of 360i (Dentsu) New York, while the Spanish versions were crafted by Santiago Guzmán, ensuring content tailored to each language, the agency concludes.
For more information, visit www.thisisdandy.com. You can also follow Dandy on LinkedIn or on Instagram.
*Image courtesy of contributor